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RBFF Launches 60 in 60 Toolkit to Increase Fishing Participation
Toolkit resources will assist stakeholders in growing the number of active anglers to 60 million

ALEXANDRIA, VA (March 23, 2017) – The Recreational Boating & Fishing Foundation (RBFF) today announced the release of its 60 in 60 Toolkit. The Toolkit, which includes research, best-practices and free resources, aims to help fishing and boating stakeholders increase participation from the current 46 million anglers to 60 million anglers by 2021, contributing to gains in boating and conservation.

“State agency and industry response to the 60 in 60 goal has been encouraging so far,” says RBFF President and CEO Frank Peterson. “Our focus now is on providing our stakeholders with the necessary resources to facilitate their involvement in the 60 in 60 goal and work with them to increase angler and boater participation throughout the country.”

The 60 in 60 Toolkit is a step-by-step guide that includes:

  • Information on why 60 in 60 is important to the future of fishing and boating
  • The key messages of 60 in 60 for inclusion in communications
  • Comprehensive tools for state agencies and industry stakeholders to help us reach 60 in 60
  • What RBFF is doing now to reach 60 in 60
  • State-by-state fishing license goals that outline the path to reaching 60 in 60
  • Frequently asked questions and more

With participation in fishing remaining relatively flat in recent years, RBFF wants to energize the fishing and boating community with a clear goal the entire industry benefits from. Since announcing the goal in 2016, RBFF has received strong support from key state and industry stakeholders, united under the common goal of increasing angler participation to 60 million per year by 2021.

RBFF developed the 60 in 60 Toolkit to be the be a go-to resource for stakeholders in the quest to reach participation levels of 60 million anglers in 60 months. The Toolkit and all related resources can be accessed at takemefishing.org/60in60.

About the Recreational Boating & Fishing Foundation (RBFF)
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to create awareness around boating, fishing and conservation, and educate people about the benefits of participation. Take Me Fishing and Vamos A Pescar help boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign websites, TakeMeFishing.org, and VamosAPescar.org, feature how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.

For further information: Stephanie Vatalaro, svatalaro@rbff.org, 703-778-5156

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