ALEXANDRIA, VA (August 20, 2014) – The Recreational Boating & Fishing Foundation (RBFF) today announced a new video documentary on VamosAPescar.org to encourage Hispanic participation in fishing and boating. Produced in partnership with Discover Boating, the bi-lingual documentary profiles the Vazquez family, who says time spent on the water boating and fishing was the catalyst in enabling them to truly discover themselves and each other. RBFF research has identified several voids it hopes to address in its efforts to grow boating and fishing participation among the nation’s fastest growing population segment including an absence of Hispanic role models, as well as a lack of messaging and imagery that the Hispanic audience can relate to.
“We are excited to give a larger voice to this underrepresented group of boaters and anglers, and hope stories like the Vazquez family’s will inspire others to get out on the water,” said RBFF President and CEO, Frank Peterson. “The boating and fishing industries have a great opportunity to utilize this and other resources to incorporate a Hispanic voice in their consumer messaging, and ensure this group is engaged in recreational boating and fishing.”
The Vazquez family’s story is now available in Spanish on RBFF’s Hispanic microsite, VamosAPescar.org. The documentary represents part four of Discover Boating’s larger “Stories of Discovery” campaign series, which tells inspiring stories of real boaters. The video is available in both English and Spanish on the campaign’s webpage.
“When we embarked on the Stories of Discovery campaign we knew we had something special in being able to put real boaters front and center to tell their own story about how they discover boating,” notes Discover Boating President, Carl Blackwell. “Having a family that was bi-lingual will help us with our efforts to invite more Hispanics into the boating lifestyle while allowing us to find synergies by co-promoting this effort with RBFF’s extensive VamosAPescar.org initiative.”
RBFF encourages its stakeholders to utilize this and its other Hispanic resources, available in the TakeMeFishing.org Resource Center, to help engage this important audience. The Vazquez family video, available in Spanish and with English subtitles, can be embedded on stakeholder websites from Take Me Fishing’s YouTube page.
About the Recreational Boating & Fishing Foundation (RBFF)
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF developed the award-winning Take Me Fishing™ campaign to create awareness around boating, fishing and conservation, and educate people about the benefits of participation. Take Me Fishing helps boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign website, TakeMeFishing.org, and its new Spanish-language counterpart, VamosAPescar.org, feature how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.
About Discover Boating
Discover Boating is a national boating awareness campaign developed by the North American recreational boating industry to help get people on the water. Discover Boating programs focus on the boating experience and building interest in recreational boating by providing a resource for Americans to explore the benefits, accessibility and fun of the boating lifestyle. To find out more, visit DiscoverBoating.com.