ALEXANDRIA, VA (December 19, 2017) – The Recreational Boating & Fishing Foundation (RBFF) and Open Angler today announced a new partnership, focused on increasing participation in fishing and boating, ultimately working to achieve RBFF’s 60 in 60 goal. The partnership will utilize Open Angler’s digital fishing charter reservation tools to engage youth and young adults in fishing.
“By now it’s very clear that achieving 60 in 60 will require adoption by all facets of the fishing and boating industry,” said RBFF President and CEO Frank Peterson. “That’s why this new partnership with Open Angler is so exciting. It provides us with valuable new data for the TakeMeFishing.org Places to Boat & Fish Map and targets a promising group of new angling recruits, providing a quality fishing experience with the potential to create lifelong anglers.”
Through the partnership Open Angler will bring one-click search access to the TakeMeFishing.org Places to Fish & Boat Map, providing anglers with access to thousands of fishing trips around the United States and a resource for where and when to go fishing, and a way to find and book the fishing trips. “This is a huge win for the sport fishing industry, it marks one of the first major partnership opportunities to bring digital reservations and online booking to the community, making it easier to get more people on the water with reputable guides and charter operators,” said Alicia Aloe of Open Angler.
“RBFF’s work is paving the way towards a more positive future for our industry, and we have no doubt this partnership will continue to further enhance those efforts.”
RBFF’s Special Report on Fishing revealed 11 million youth participants went fishing in 2016, a 3% increase. Partnerships like this will help keep this number growing for years to come. For more information on RBFF’s partnerships with industry organizations, visit TakeMeFishing.org/corporate.
About the Recreational Boating & Fishing Foundation (RBFF)
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to create awareness around boating, fishing and conservation, and educate people about the benefits of participation. Take Me Fishing and Vamos A Pescar help boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign websites, TakeMeFishing.org, and VamosAPescar.org, feature how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.
About Open Angler
Open Angler is the nation’s leading provider of online fishing reservations, booking trips for more than 9,000 anglers per year with over 2000 trip providers across 37 states.
Discover and book your perfect fishing trip. OpenAngler.com enables users to see which providers have available dates, select a trip based on location, type, or verified trip reviews, and easily book a fishing trip reservation. Guides and outfitters are able to advertise trips, manage availability, and accept payment all within their Open Angler account. Whether you’re at home or on the water, Open Angler is available online or with any mobile device. Book your fishing trip today at OpenAngler.com.