ALEXANDRIA, VA (July 15, 2015) – Forty-six million Americans, or 15.8 percent of the U.S. population ages six and older, participated in fishing last year according to the 2015 Special Report on Fishing released today by the Recreational Boating & Fishing Foundation (RBFF) at the International Convention of Allied Sportfishing Trades show (ICAST) in Orlando, Fla. Produced in partnership with the Outdoor Foundation, the report details the state of fishing participation throughout the country in 2014, offering detailed information on participation by gender, age, ethnicity, income, education and geographic region.
“We are pleased with the findings of this report, including the 2.4 million newcomers who tried fishing for the first time in 2014,” said RBFF President and CEO, Frank Peterson. “Fishing remains a popular outdoor activity and with increasing numbers of newcomers, we look to growing overall participation in the future, securing critical support for state conservation efforts.”
Now in its seventh year, the report provides a comprehensive look at overall trends in participation. The report also looks into barriers, motivating factors and preferences of key groups while also identifying opportunities for engaging new audiences. As both foundations look to tap into the growing youth and Hispanic populations, special attention is paid to these segments of the U.S. population in the report.
“Recreational fishing is an essential piece of America’s outdoor tradition, often leading children to a love of the outdoors and a healthy, active lifestyle,” said Chris Fanning, executive director of the Outdoor Foundation. “We hope this report will help the fishing industry — and the entire outdoor industry — engage young fishing participants and ultimately create the next generation of passionate outdoor enthusiasts.”
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To download the report, visit the Take Me Fishing Resource Center.
About the Recreational Boating & Fishing Foundation (RBFF)
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to create awareness around boating, fishing and conservation, and educate people about the benefits of participation. Take Me Fishing and Vamos A Pescar help boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign websites, TakeMeFishing.org, and VamosAPescar.org, feature how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.
About The Outdoor Foundation
Founded in 2000, the Outdoor Foundation is a national not-for-profit organization dedicated to inspiring and growing future generations of outdoor leaders and enthusiasts. Through youth engagement, community grant-making, and groundbreaking research, the Foundation works with young leaders and partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In just five years, the Foundation has invested $4 million into 785 not-for-profit and college programs that have connected 200,000 young people to the outdoors. Importantly, 90¢ of every dollar goes directly into this critical work. Visit us at outdoorfoundation.org and outdoornation.org for more information.