Fishing and boating have become go-to activities for many during the COVID-19 pandemic, as reported on by the Associated Press (AP). In a story featuring RBFF’s own Senior Vice President of Marketing & Communications, Stephanie Vatalaro, the AP discusses how fishing and boating can be perfect for families and individuals looking to get out of the house and enjoy nature while staying close to home.
Stephanie mentions how the digital resources available at TakeMeFishing.org can help newcomers get out on the water in the article that has earned 187 placements from the AP wire. Focusing on how fishing and boating can help our nation through these trying times, the article dives into the innate social distancing characteristics of these activities.
On top of that, the strong success of the story has led to TV placements across the country on outlets like The Upper Michigan Source in Marquette, Michigan and KPLC News in Lake Charles, Louisiana. With the AP and TV stories combined, total impressions have reached nearly 200 million to date.
“The story could not have come at a more important time for our industry,” said Vatalaro. “Not only are many in our nation stuck at home, looking for new outdoor activities to take part in, fishing and boating season is about to kick into full swing and the launch of our joint campaign with Discover Boating is just weeks away. We could not have asked for a better way to help drive awareness of fishing and boating and help get the season off to a strong start.”
As the article closes, “the (al)lure has been too good for many to pass up.”