While fishing and boating will likely always be seen as a way to disconnect with our digital world and get back to nature, it’s clear that we can’t ditch technology if we truly want participation to grow. RBFF is using a well-calculated approach to engage customers with new technology, including digital and voice applications; here’s how:
More Americans than ever are turning to voice technology to do everything from turning down the lights in the living room to finding a new recipe for dinner. Now, with the help of Take Me Fishing, Amazon Alexa users can get fishing information from the smart speaker. The device uses data from the Take Me Fishing Places to Fish & Boat Map powered by FishBrain to deliver details on particular bodies of water, fish species, and fishing forecasts. It can even recommend a fishing spot nearby, no matter where you are.
More than 45 million smart devices are being used in homes throughout the country and experts predict that 50% of search queries will be voice-based by 2020. As a nation, we are becoming more and more comfortable with technology in almost every facet of our lives. Now is the time to embrace that technology and engage with customers where they’re already spending their time.