Women Making Waves, Off the Hook Gain Steam at ICAST

At ICAST, RBFF brought together the women of the fishing and boating industry with an energetic, uplifting social meetup and drummed-up interest in the exciting Off the Hook pop-up fishing experience and more throughout the show.


More than 80 women came to RBFF’s booth to meet other leaders in the industry and learn how they can help make the future of fishing more inclusive and representative of the general population. While there, many signed up to become brand ambassadors, promising to support RBFF and help promote our campaigns and messaging. With moms introducing kids to fishing more often than dads, this is a critical audience to continue to engage with for generations to come.


The focal point of RBFF’s booth was without a doubt the bright, playful and photogenic Off the Hook pop-up fishing experience that has been travelling the country throughout the summer. The installment has already provided a first-time experience for hundreds of new anglers and provides an incredible opportunity for brands to get involved in the action at such an early stage. We are thrilled with the interest so far from many of the major brands at ICAST and beyond.


Want to learn more about the campaigns, initiatives, and products RBFF had on display at ICAST? Head to or contact David Rodgers.