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In 2018, the Oregon Department of Fish and Wildlife (ODFW) increased recruitment, retention and reactivation efforts within their agency and throughout the state.

ODFW staff provided training to fishery biologists and field staff to show how important recruitment, retention and reactivation (R3) efforts are to the agency. This R3 training increased field staff understanding of the basic tenets of R3, how their duties impact R3 and ways to apply R3 considerations in resource management decisions. Surveys showed that after the trainings, attendees had a better understanding of R3, its importance to the agency, and how their current work affects R3.  

For more information on these trainings and resulting outcomes, check out the case study.

During the same year, ODFW looked to find people passionate about fishing that desired to share their passion with others. These Fishing Ambassadors helped bridge the gap between ODFW’s current social media followers and the Ambassadors’ local communities with their corresponding influence in their social media followers and miscellaneous groups. Recruiting Community Fishing Ambassadors provided an authentic link between the agency to other fishing communities around the state. It also provided a timely resource for communicating important issues, recruiting new anglers into workshops, and additional volunteer opportunities.

Read the case study to learn more about this program.

For other state success stories please visit the R3 webpage. If you have any questions, please contact Joanne Martonik at jmartonik@rbff.org.