Take Me Fishing Recognized by International Academy of the Visual Arts

November 2009 – The Take Me Fishing campaign Web site has been recognized by the International Academy of the Visual Arts (IAVA), receiving multiple awards in the 2009 W3 Awards and 2009 Davey Awards competitions – both judged by IAVA. TakeMeFishing.org, the premier online destination for boaters and anglers to learn, plan and equip for a day on the water, received the following honors:

2009 W3 Awards –

TakeMeFishing.org

• Gold Award Winner; Homepage and General Interest Categories
• Silver Award Winner; Structure & Navigation and Visual Appeal Categories

Fishington – The Fishing & Boating Capital of the Internet

• Best-In-Show Winner; Community Category
• Gold Award Winner; Social/Networking Category

2009 Davey Awards -

TakeMeFishing.org

• Silver Award Winner; Branding, Community and Lifestyle Categories

“We are thrilled to receive these awards for our work that motivates participation in boating and fishing,” said RBFF President and CEO Frank Peterson. “TakeMeFishing.org can help anyone learn how and where to fish, and give them the tools they need to buy a license, design their dream boat or check out the latest equipment.”

The W³ Awards, which received nearly 3,000 entries, honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award-winning Web sites, Web video and online marketing programs. It is sanctioned and judged by IAVA, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising and marketing firms. Visit www.w3award.com for a complete list of W3 award winners.

The Davey Awards, which received more than 4,000 entries, honors the “Davids” of creativity – the smaller agencies, companies, or organizations with annual billings or revenues below certain levels. The Davey Awards is also judged and overseen by IAVA. Visit www.daveyawards.com to view the full winners list.

Since re-launching the site in April 2008 with a new design, improved navigation and enhanced usability, TakeMeFishing.org has received more than 4.4 million unique visitors. In 2009, the site also earned recognition from the American Society of Association Executives (ASAE), the Public Relations Society of America (PRSA), the Webby Awards and the Web Marketing Association.

About RBFF
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.