June 2009 – The Take Me Fishing™ campaign Web site received a 2009 Bronze Anvil Award from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual tactic within a broader public relations program. TakeMeFishing.org, the most comprehensive boating and fishing Web site available nationwide, won in the External Web Site category and was recognized at an awards ceremony held June 4 in New York City.
“We are thrilled to receive this award,” said RBFF President & CEO Frank Peterson. “TakeMeFishing.org is a great resource for boaters and anglers of all ages and experience levels and we are constantly improving the site to help anyone learn, plan and equip for a day on the water. We want to inspire more people to go boating and fishing, which ultimately helps protect our nation’s waterways and fisheries.”
Since re-launching the site in April 2008 with a new design, improved navigation and enhanced usability, TakeMeFishing.org has received nearly three million unique visitors – up 129 percent from the previous year. The site’s social network, Fishington – The Fishing & Boating Capital of the Internet - currently hosts more than 18,000 members. And an interactive online game called “Catch A Boat” that launched on June 4 has already ‘reeled in’ more than 12,000 participants.
The Bronze Anvil Award was created by PRSA in 1969 to recognize outstanding public relations tactics — the individual items or components that contribute to the success of an overall program or campaign. Bronze Anvil Awards are possible in 63 categories and subcategories, including Media Relations, Newsletters, Web Sites, Feature Stories, Press/Media Kits, Podcasts, Word-of-Mouth and Blogs.
Entries are judged by teams of PRSA members — and others who have specific category expertise — across the country. This recognition puts RBFF in an esteemed group of 2009 winners including Starbucks, GE Profile®, Disney Parks, UPS, the U.S. Census Bureau, Delta Airlines, Pfizer, General Mills, the Salvation Army and McDonald’s® Corporation.