Blog

The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) celebrated National Fishing...

National Fishing & Boating Week (NFBW) - the unofficial start to summer fishing and boating activities – takes place June 5-13, 2021. And RBFF has numerous PR activities planned to help people...

I started my career in sales, spending over 13 years at Mobil Oil Corporation before opening my own business. I know, personally, the importance of hitting quarterly and annual sales goals and...

Americans from all walks of life discovered fishing & boating as ways to recreate responsibly during COVID-19. But how can the fishing and boating industry keep and engage this new audience in...

With the surge in new participants in 2020, it is essential to engage in retention efforts to ensure these newcomers stick with fishing and boating for years to come. RBFF and Discover Boating...