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The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) celebrated National Fishing...

National Fishing & Boating Week (NFBW) - the unofficial start to summer fishing and boating activities – takes place June 5-13, 2021. And RBFF has numerous PR activities planned to help people...

I started my career in sales, spending over 13 years at Mobil Oil Corporation before opening my own business. I know, personally, the importance of hitting quarterly and annual sales goals and...

Like most events over the past year, RBFF’s State Marketing Workshop, presented by Fishbrain, had to be held virtually due to the ongoing pandemic. Convince & Convert founder Jay Baer emceed the...

In order to retain newcomers to fishing and boating and also to keep recruiting new audiences to the sport, the fishing and boating community need to actively engage with their customers to share the benefits of participation, and provide tools for them to be their best on the water.