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According to the latest U.S. Census Bureau report, for the first time in history, the white population has decreased and our country is seeing “unprecedented multiracial growth.” If that...
The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) celebrated National Fishing...
Like most events over the past year, RBFF’s State Marketing Workshop, presented by Fishbrain, had to be held virtually due to the ongoing pandemic. Convince & Convert founder Jay Baer emceed the...
In order to retain newcomers to fishing and boating and also to keep recruiting new audiences to the sport, the fishing and boating community need to actively engage with their customers to share the benefits of participation, and provide tools for them to be their best on the water.
While much of the country is coping with shutdowns and social distancing measures, more Americans are looking to fishing and boating to provide some normalcy in a challenging time. When compared...