In July, RBFF and its Take Me Fishing™ brand took select female freelance journalists on a fishing and boating trip to Bozeman, Montana. FAM, short for “Familiarization,” is a unique and immersive experience that allows media representatives to intimately connect with an experience, thereby enabling them to create more informed, accurate, and engaging content.
As part of Take Me Fishing’s Find Your Best Self on The Water campaign, the FAM trip itinerary was meticulously planned with the support of RBFF’s PR agency, Exponent. It showcased the business side of fishing, conservation, boating and two guided fishing experiences, including wading on the Gallatin River and floating the Yellowstone River with Gallatin River Guides. Partnerships fortified the effort and rounded out the overall experience.
The trip started with a trip to SIMMS headquarters, where SIMMS VP of Community & Service and RBFF Board Member Diane Bristol led the media representatives on a factory tour to show how waders are manufactured. Attendees also got a behind-the-scenes tour of the SIMMS corporate office and a personalized tour of their flagship fly shop, The River’s Edge, where they received information about how to shop for fishing gear and apparel.
Day two took participants to Ennis National Fish Hatchery, where the group learned how fishing and boating are connected to aquatic conservation efforts. A representative from the Montana Department of Fish, Wildlife and Parks was also on hand throughout the trip to talk about local fish species, conservation efforts and rules and regulations.
An afternoon kayaking on Lake Ennis courtesy Old Town Kayaks allowed the group to test out different types of kayaks and canoes while taking in the beauty of their local surroundings.
To support RBFF research on fishing’s benefits for women, group dinners and yoga classes throughout the 4-day trip fostered community.
The result? Images captured by professional photographer Lacey Criswell will support RBFF’s outreach to multicultural audiences throughout the year, and the journalists’ social media posts shared on-site and after the event have already boosted Take Me Fishing campaign metrics. We may just have created some new #WaveMakers, and the stories they’re writing will inspire a new generation of fishing and boating participants.