ALEXANDRIA, VA (June 24, 2022) –Bruna Carincotte, Director of Public Relations & Communications at the Recreational Boating & Fishing Foundation (RBFF), was named one of Boating Industry’s 2022 Women Making Waves. The list recognizes 30 female leaders, selected from over 120 nominees, who are making significant contributions to the success and growth of the marine industry.
“Since Bruna joined our team almost eight years ago, she has played a quintessential role in RBFF’s efforts to increase participation and grow interest in fishing and boating,” said Senior Vice President of Marketing & Communications Stephanie Vatalaro. “Her work with diverse female anglers and influencers continues to create a more welcoming and inclusive community on the water.”
“It is extremely gratifying to have an opportunity to represent Hispanic female leaders in the national marine industry in the U.S,” said Carincotte. “I hope to have more opportunities to support the industry in welcoming diverse audiences to the sport."
This year is the fifth iteration of Boating Industry’s Women Making Waves list which was created to recognize the contribution of women across the industry. Learn more about the 2022 honorees in Boating Industry’s latest issue.
RBFF is a nonprofit organization whose mission is to increase recreational angling and boating participation, thereby protecting and restoring the nation's aquatic natural resources. RBFF's 60 in 60 effort strives to attract 60 million anglers to the sport by the end of 2021. To help recruit, retain and reactivate participants, RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to build awareness of boating, fishing, and conservation and educate people about the benefits of participation.
The campaign websites feature how-to-videos and an interactive state-by-state map that allows visitors to find local boating and fishing spots, helping boaters and anglers of all ages and experience levels learn, plan, and equip for a successful day on the water.
RBFF also offers its industry stakeholders many tools including a Fishing License & Boat Registration Plugin to connect their customers with the information they need in just one click, as well as an embeddable Places to Fish & Boat Map to help their customers discover places to fish and boat near them.