June 2012 – The Recreational Boating & Fishing Foundation's (RBFF) Take Me Fishing campaign received five Gold Awards and four Silver Awards in the 2012 18th Annual Communicator Awards Competition. RBFF received awards for all of its Take Me Fishing digital assets which offer boaters and anglers of all ages and experience levels resources to learn, plan and equip for a successful day on the water.
Take Me Fishing received awards in the following categories:
TakeMeFishing.org Mobile Site
Take Me Fishing Boat Ramp App
“We are thrilled all of our digital assets have been recognized in the Communicator Awards,” said RBFF President and CEO Frank Peterson. “Recently, the Internet World Stats reported that 78.6 percent of the North American population utilizes the internet, a higher penetration than any other region. Additionally, 69 percent of U.S. mobile phone owners are accessing the internet from their phone. With this constant, rapid growth of online and mobile tools, we are extremely proud to be recognized for our innovative ideas in staying relevant and providing consumers with the digital products they want.”
The Communicator Awards recognizes big ideas in marketing and communication. It is one of the largest international awards competitions in the world, receiving more than 6,000 entries from companies and agencies of all sizes. It is sanctioned and judged by the International Academy of Visual Arts, an invitation-only group consisting of top-tier professionals from organizations such as Disney, Estée Lauder, Lockheed Martin, Condé Nast, MTV Networks, Time, Yahoo! and more.