In this uncertain time for our world, our nation and our business operations, a lot of important decisions are being made about staffing, budgets, overall business health and next steps. RBFF encourages all of its stakeholders to make informed decisions by using consumer insights to help drive decision-making.
Working with its partners at Colle McVoy, RBFF receives weekly information from The Harris Poll COVID-19 Tracker to help inform its Take Me Fishing and Vamos A Pescar campaigns. Beginning this week, RBFF is going to share tidbits from these surveys that relate to the fishing and boating industries.
For now, Americans stay patient
Right now, Americans are optimistic about overcoming the virus and getting back to normal, backing the current lockdown in overwhelming numbers despite the growing economic pain.
What businesses must do to protect consumers
No one single action will make Americans feel safer to return to work. But there are tactics consumers say will make them feel more welcome and at ease:
As an employer, it’s also very important to keep a pulse on your diversity, equity and inclusion efforts.
Staying home = staying safe
This week’s survey reveals three quarters of Americans are concerned with going to the polls five months from now. This supports an overall trepidation of public places, which could mean a ‘Cruel Summer’ at the boat ramp and popular fishing holes.
Note: This study was fielded online among a nationally representative sample of 2,029 U.S. adults between April 18-20, 2020.
Stay tuned to the RBFF Blog for weekly consumer insights related to COVID-19.