A recent study from RBFF, Bass Anglers Sportsman Society (B.A.S.S.), Fishing League Worldwide (FLW), and the Student Angler Federation (SAF) shows plenty of opportunity to engage a more diverse audience, but what’s the takeaway for our industry partners? Well, in addition to diving into demographics and sentiment, the study revealed some great insights into the economic impact of high school fishing clubs and the equipment they prefer.
Here’s what we found, and what it means for you:
- Clubs appear to advance fishing skills.
- Manufacturers and retailers have an opportunity to step in and educate members on more advanced equipment and techniques.
- Clubs appear to stimulate tackle sales: members spend nearly 2x as much on tackle than their non-member peers ($658 vs $332 per year).
- Higher-priced brands may find value in creating new customers though relationships with high school fishing clubs.
- 92% of members are very likely to purchase additional fishing tackle in the next 6 months.
- Make sure that tackle purchase comes from your brand or store; build a relationship with a local club now.
- 50% of club leaders reported that getting funding was a challenge; 41% cited difficulty finding coaches and volunteers.
- Consider sponsoring or partnering with local clubs to foster loyalty to your organization. Don’t have money or equipment to donate? Get face time with your local anglers and develop a more personal relationship with current and future customers.
- Access to equipment is a major barrier: 32% of clubs require ownership of or access to a boat; 48% require members to provide their own tackle.
- Boat manufacturers, dealers, and rental organizations have a huge opportunity to partner with high school fishing clubs to provide access and reduce barriers to entry. The same goes for fishing equipment manufacturers and retailers.
- Club members can be influential.
- Develop a relationship with clubs and their anglers in hopes of creating brand-loyalty and strong brand advocates.
High School Anglers’ Top 5 Rod & Reel Brands:
- Bass Pro Shops
- 13 Fishing
High School Anglers’ Top 5 Clothing Brands:
- Under Armour
- Bass Pro Shops Brand
Didn’t make the list? Even more reason to start working with local clubs to gain recognition for your brand.
The full study, which was executed by Southwick Associates, can be found in the RBFF Resource Center.