This year has posed significant challenges for the entire world, and the fishing and boating community has not been immune. There have been up and downs, but on the bright side, fishing and boating participation seem to be on the rise and have experienced unprecedented promotion in the media, more than I’ve ever seen in my lifetime.
In the past few months we’ve seen stories in the Associated Press, the Washington Post, the Today Show, the New York Times, and more.
The common theme: fishing and boating are perfect activities for the current environment. As we already know (and the media is finding out), fishing and boating are prime for socially distant solo or family outdoor adventure, keeping participants out of risky interactions and providing natural respite from the doom and gloom of the day-to-day.
With interest and participation in outdoor activities like running, biking, and yes, fishing and boating on the rise, our community has a grand opportunity to capitalize on this resurgence, fostering participation and turning these new participants into anglers and boaters for life. Let’s celebrate this renewed interest in the activities we know and love. Let’s give America more joyous moments this summer. Lastly, let’s welcome these new participants by engaging them through our social channels, our web sites, our on-the-water interactions and our communications efforts. Let’s welcome them and let them know that “The Water is Open to Everyone.”
If you need help reaching out to and engaging these new audiences, RBFF is here to help with tools, resources, and materials to recruit, retain, and reactivate anglers and boaters.
President & CEO