Tools & Resources to Help Bring New Customers on Board

For a second year, we’re partnering with the National Marine Manufacturers Association and the Marine Retailers Association of Americas to launch Get On Board, a consumer marketing campaign to encourage participation in boating and fishing. Below, RBFF Marketing Director Rachel Piacenza shares what's new this year and how you can leverage campaign tools to engage and retain anglers and boaters.



  • Get On Board Toolkit: Download free, customizable tools including social assets, digital ads, talking points, checklists, and more.
  • Who’s On Board: Read RBFF and Ipsos’ full report on the rise in fishing & boating participation during the COVID-19 pandemic.
  • Consumer Landing Page: View the information, videos, and resources we provide to help get consumers out on the water.


Please contact Rachel Piacenza at with your questions about the 2021 marketing campaign.