For a second year, we’re partnering with the National Marine Manufacturers Association and the Marine Retailers Association of Americas to launch Get On Board, a consumer marketing campaign to encourage participation in boating and fishing. Below, RBFF Marketing Director Rachel Piacenza shares what's new this year and how you can leverage campaign tools to engage and retain anglers and boaters.
Please contact Rachel Piacenza at riacenza@rbff.org with your questions about the 2021 marketing campaign.