Earlier this month, RBFF was pleased to support the American Sportfishing Association with its first-ever ICAST Online virtual trade show. Our own Senior VP of Marketing & Communications, Stephanie Vatalaro helped kick things off during the State of the Industry opening ceremony, highlighting new participation data from the 2020 Special Report on Fishing and our brand new Get On Board campaign created in partnership with NMMA’s Discover Boating brand.
All throughout the week of ICAST, our virtual booth showcased the free tools and research we provide to the industry, including the Places to Fish & Boat Map, the Fishing License & Boat Registration Website Plugin, our Special Report on Fishing, and free Get On Board Toolkit which allows industry stakeholders and state agencies to utilize campaign elements for an easy, templated approach to their consumer marketing. The RBFF team held a special ICAST Online webinar covering just how easy it is to join our Get On Board campaign. At a time when there is renewed interest in fishing and boating, but also incredible challenges faced by the business that make up our community, these tools can help unite us all under one cause and make fishing and boating more accessible for all, while at the same time positioning you and your business as a valued resources, building lifelong customers.
Thanks to everyone who virtually stopped by our booth. We hope to see you all in person in 2021!