Press Releases

ON THE ICE: Take Me Fishing™ Brings Ice Fishing to the Everyday Angler
Take Me Fishing™ to support Team USA and provide go-to resource for ice fishing

ALEXANDRIA, Va. (February 6, 2013) – The Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ campaign is expanding its offerings with the addition of ice fishing to its roster.  The launch comes in conjunction with their support of the USA Ice Team and the 10th Annual World Ice Fishing Championship (WIFC) in hopes of inspiring anglers to try this winter sport.

Take Me Fishing is proud to be a part of the 2013 World Ice Fishing Championship as this unique competition provides an opportunity to spread the word about a fun and challenging winter sport and act as a guide for all levels of anglers who are interested in getting out on the ice. provides ice fishing know-how from videos on the best rods and reels, to blog posts about glow-in-the-dark lures. Hear expert tips from the USA Ice Team, learn to identify where on the lake to carve the best hole (look for weed beds), how to use a tip-up and of course, when the ice thickness is safe enough for a group of friends. 

“During the winter many anglers pack up their gear and wait until spring to hit the water again. Ice fishing gives anglers an opportunity to stay outdoors all year round and keep doing what they love. is a great resource for them to find the information that they need to get started,” said RBFF President and CEO, Frank Peterson.

The WIFC brings global attention to a growing sport.  This year’s competition takes place February 16 and 17 on the Big Eau Pleine Reservoir near Wausau, Wisconsin. Team USA will compete against 10 of the world’s best in the sport.

“Team USA is excited to work with Take Me Fishing to encourage Americans to try out ice fishing,” said Team Captain Mike McNett. .  “ provides the building blocks for learning to ice fish and shows that being part of something like the WIFC is a reachable dream for anyone with a passion for fishing and a desire to learn.”

For more information on the 2013 World Ice Fishing Championship and further information about ice fishing in general, visit

Take Me Fishing strives to increases overall awareness of the need to protect, conserve and restore the nation’s aquatic resources by encouraging participation in recreational boating and fishing.  These efforts impact conservation efforts throughout the country. Since 2007, the campaign has generated nearly $33 million for state conservation efforts. 

About Recreational Boating & Fishing Foundation (RBFF): 
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through the Take Me Fishing™ campaign.

For further information: Elizabeth Bender, RBFF,, 703-519-6917