Press Releases

Take Me Fishing Reminds You To Keep Calm and Hit The Water
Dismiss the stress with boating and fishing
Keep Calm and Hit the Water
Keep Calm and Hit the Water

ALEXANDRIA, Va. (August 1, 2012) – For the 48 percent of Americans who lie awake at night restless from the stress of their day, relief may be closer than they think (1) A new study released by the Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ campaign shows only 37.5 percent of people are currently using the outdoors to help unwind (2).  With proof that being near water can naturally help lower anxiety, leading to a healthier and more relaxed lifestyle, Take Me Fishing urges everyone to take advantage of local outdoor spaces and bodies of water by engaging in activities like boating, fishing, biking and hiking (3).

Getting outdoors is healthy for people both young and old.  In fact, 90 percent of kids who spend time outside say that being in nature helps relieve stress (4). And while 75 percent of teachers feel that students who regularly spend time outdoors are more creative and better problem solvers, only one-third of high school students get their recommended levels of physical activity (5).

If you’re one of the many Americans who desperately needs to unwind outside and decrease your stress level, boating and fishing are fun, easy and affordable ways to do it. With 3.5 million miles of rivers in the United States, 90 percent of Americans live within an hour of navigable water (6). As for the cost, a family of four can get a fishing license for approximately $115 annually, under half the cost for a family season pass to the average commercial waterpark (7).

“Boating and fishing are not only easy ways to naturally relieve the stress of daily life,” said RBFF President and CEO Frank Peterson.  “They are enjoyable activities that allow you to spend time with your family while on a budget.”

More and more Americans are jumping in and taking advantage of these fun stress-busting activities. In fact, boating is ranked as one of the top three of all stress-relieving activities (8). Additionally, more Americans partake in fishing than play basketball and football combined (9).

If stress relief wasn’t enough, you can now help the environment while you relax. Funds from fishing license sales and boat registrations go toward the conservation of our natural aquatic areas.

“RBFF is committed to conserving our natural resources so that future generations can enjoy fishing and boating in our nation’s rivers for years to come.  So, when you’re feeling stressed and overwhelmed, grab your life jacket or your fishing rod, keep calm and enjoy the water,” said Peterson.

View this information in infographic form.


(1) American Psychological Association; (2) 2012 Recreational Boating & Fishing Foundation Special Report on Boating and Fishing; (3); (4) The Nature Conservancy; (5) National Wildlife Federation; (6); (7) and TripAdvisor; (8) National Marine Manufacturers Association; and (9)

About RBFF
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™. 

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For further information: Contacts: Stephanie Vatalaro, RBFF,, 703-778-5158 Liz Jeffries, Brunner,, 412-995-9636