Press Releases

Two New Members Added to RBFF Board of Directors
Boating and fishing industry leaders bring expertise in push for 60 in 60

ALEXANDRIA, VA (July 28, 2020)  The Recreational Boating & Fishing Foundation (RBFF) today announced the addition of two new members to its Board of Directors. Ellen Bradley, National Marine Manufacturers Association (NMMA) Chief Brand Officer and Bob Ziehmer Bass Pro Shops Senior Director of Conservation, will bring a wide range of expertise as RBFF pushes for its 60 in 60 goal.


“With the challenges the boating and fishing community are facing right now, it’s important to bring the entire industry together under common goals and messaging,” said RBFF President & CEO Frank Peterson. “These new additions to our Board will help us do just that. The breadth of focus and expertise of our increasingly diverse Board continues to amaze me. We look forward to what can be accomplished with this group of individuals.”


Ellen Bradley brings nearly 20 years of experience to her role as Chief Brand Officer for NMMA, leading the organization’s marketing and communications efforts. As a passionate advocate for recreational boating, Bradley serves on various boating community boards and committees and has been recognized by Boating Industry and the Association Forum for her leadership. Ellen is currently working very closely with RBFF on its Get On Board summer campaign.


Bob Ziehmer currently serves as the Senior Director of Conservation for Bass Pro Shops where he is responsible for providing direction to advance established conservation pillars of protecting wildlife and habitat, connecting new audiences to the outdoors, and advocating for sportsmen’s rights and the outdoors. Prior to joining Bass Pro Shops, Bob served over 25 years with the Missouri Department of Conservation, leading efforts to restore critical wildlife species. Ziehmer has an unwavering passion for angling and the outdoors and works to advance conservation and protect outdoor heritage.


The RBFF Board of Directors is made up of individuals representing all facets of the fishing and boating industries, along with state agency organizations. The full list of RBFF Board of Directors members is available online.




About the Recreational Boating & Fishing Foundation (RBFF)
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation's aquatic natural resources. RBFF's 60 in 60 effort strives to attract 60 million anglers to the sport by the end of 2021. To help recruit, retain and reactivate participants, RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns creating awareness about boating, fishing and conservation, and educating people about the benefits of participation. These campaigns help boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign websites, and, feature how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.

For further information: David Rodgers, 703-231-6360,