ALEXANDRIA, VA (February 17, 2016) – The Recreational Boating & Fishing Foundation (RBFF) today announced a new and improved TakeMeFishing.org to help meet its mission of growing participation in recreational fishing and boating, and generating awareness of aquatic conservation. Designed to act as a mentor, guide and tool that breaks down initial barriers to getting involved in fishing or boating, the new TakeMeFishing.org is geared towards less experienced anglers and boaters that need help understanding all it takes to have a successful day out on the water. The site also provides information more avid participants find useful.
“Digital plays a central role in the lives of our target audiences, and it’s more important than ever that RBFF offers a premier online experience that caters to the needs of our users and inspires them to get out on the water,” said RBFF President and CEO Frank Peterson. “Digital is often the first, and sometimes only, channel where people are interacting with brands and services. If we can’t meet them there, we will lose them. As our audience diversifies and grows to include a younger generation of participants looking to make memories with their friends and families, having smart, effective, digital tools available at the swipe of a finger will be critical for keeping them engaged for years to come.”
Supplying one of the most dynamic and useful Places to Boat and Fish maps in the industry, TakeMeFishing.org continues to offer easy-to-understand ‘how-to’ content, along with state-by-state fishing license and boat registration information and messaging throughout the site about how fishing and boating participation contributes to aquatic conservation.
WEBSITE IMPROVEMENTS OVERVIEW:
“More than a year in the making, we’re excited to showcase the modernized and simplified website we believe will truly resonate with our target audience, and help us inspire participation in fishing and boating,” added Peterson.
RBFF encourages stakeholders to visit the new www.TakeMeFishing.org from their computer, tablet or mobile phone, and to check out the refreshed Corporate site for its latest news, research and free downloadable resources.
About the Recreational Boating & Fishing Foundation (RBFF)
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to create awareness around boating, fishing and conservation, and educate people about the benefits of participation. Take Me Fishing and Vamos A Pescar help boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign websites, TakeMeFishing.org, and VamosAPescar.org, feature how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.