ALEXANDRIA, VA (December 3, 2018) – The Recreational Boating & Fishing Foundation (RBFF) today announced a new fishing license and boat registration tool available to all stakeholders. The tool is embeddable on stakeholder websites, bringing essential license and registration information straight to consumers.
“For many consumers, the license and registration process can be intimidating,” said RBFF President & CEO Frank Peterson. “That’s why we created this simple-to-use widget. We see any step to simplifying the process to be critical to increasing the number of licensed anglers and registered boats on the water, ultimately pushing us closer to 60 in 60.”
On any website where the tool is embedded, users can click on their state on the map or select it from a dropdown menu and be taken directly to the proper destination on the corresponding state agency website. From here, users can easily complete their license purchase or register their boat.
The U.S. Fish & Wildlife Service, U.S. Forest Service and others have already implemented the widget on their own sites. RBFF is encouraging all stakeholders to embed this widget on their websites, right where consumers are already learning about fishing and boating and looking to purchase products.
To learn more about this widget and other resources like the free embeddable Places to Fish & Boat Map, email Rachel Auslander.
About the Recreational Boating & Fishing Foundation (RBFF)
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation's aquatic natural resources. RBFF's recently announced 60 in 60 effort strives to attract 60 million anglers to the sport by the end of 2021. To help recruit, retain and reactivate participants, RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns creating awareness about boating, fishing and conservation, and educating people about the benefits of participation. These campaigns help boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign websites, TakeMeFishing.org and VamosAPescar.org, feature how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.