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While this year has started on somewhat uncertain terms, one thing is for sure: fishing and boating will always be here to give Americans a sense of normalcy. We are excited to announce that National Fishing and Boating Week (NFBW) will go on as planned! June 6 – 14, RBFF will kick off fishing and boating season by encouraging Americans of all ages to heed the call of the water and leave worry in their wake. The very next week, RBFF and the Natinoal Marine Manufacturers Association (NMMA) will keep the momentum going with the debut of its new Take Me Fishing/Discover Boating joint consumer marketing initiative.

We know fishing and boating can be a great activity for Americans to enjoy the outdoors while also practicing safe social distancing and truly believe fishing and boating are the remedy we all need. This is why we are using NFBW to focus on the benefits of safe and responsible participation, such as:

• Health and wellness: The fishing isn’t just about the fish. For many Americans, self-care is one of the primary motivators for being on the water, and today, that message is timelier than ever.
• Optimistic and uplifting: After a trying season, Americans are ready for positive change. NFBW will provide a message of inspiration, encouragement and fun.
• Welcoming to all: Whoever you are, the water is open to everyone. Messaging will embrace newcomers and experienced anglers alike to grab a rod and reel and get their fish on.

Starting during NFBW and continuing throughout the summer, be on the lookout for:

• Social media promotion with key influencers across Facebook and Instagram.
• Promotion of our Women Making Waves initiative to tap a key growth audience.
• A national press release announcing our joint consumer marketing initiative with NMMA.
• Television and radio public service announcements at stations across the country.
• Health and wellness tips from an expert spokesperson.
• A paid media campaign.
• And a partner toolkit to help state and industry stakeholders promote fishing and boating with media materials, social posts and more.

Looking to join in on the action? Use our National Fishing & Boating Week Toolkit:

Sign up to receive the latest news and information on these efforts.