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National Fishing & Boating Week (NFBW) - the unofficial start to summer fishing and boating activities – takes place June 5-13, 2021. And RBFF has numerous PR activities planned to help people discover the joys of fishing and boating.

• A press release being issued June 7 in partnership with NMMA and MRAA, highlighting fishing and boating as great ways to help fill the wellness deficit Americans created during the pandemic.
• A satellite media tour (SMT) with acclaimed mental health expert Dr. Jessica Clemons, known for her @askdrjess social media platform.
• A fleet of social media influencers who will encourage Americans from all walks of life to fill their wellness deficits and have fun this summer by experiencing the benefits of nature.

Below, RBFF PR & Communications Director Bruna Carincotte talks about why NFBW is important, our 2021 goals and resources you can use to engage with your customers.

Resources from video:

• Free Fishing Days
• NFBW social media toolkit
• TakeMeFishing.org/NFBW

Please contact Bruna at bcarincotte@rbff.org with your questions about the 2021 PR campaign.