The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) celebrated National Fishing & Boating Week by encouraging and inspiring Americans to get out on the water through their joint Get On Board campaign.
Throughout the week, the campaign promoted its message that The Water Is Open to Everyone and generated over 163 million impressions with more than 630 TV and radio placements as it reached out to the public across a variety of touchpoints. These results from NFBW have built upon the early success of Get On Board’s second year, including:
NATIONAL CONSUMER PRESS RELEASE
To kick off NFBW, we released a joint press release with NMMA and MRAA highlighting the wellness deficit uncovered in a new study by The Harris Poll and how our Get On Board campaign centers around helping Americans from all walks of life fill this deficit by experiencing the positive benefits of fishing and boating. Detailing our outreach plans for the summer, the released was picked up by 225 news organizations and garnered 137.9 million consumer impressions with over 5,000 link clicks.
SATELLITE MEDIA TOUR WITH DR. JESS
In interviews with 25 outlets, Dr. Jessica Clemons, ‘the internet’s favorite psychiatrist’ known for her @askdrjess social media platform, spoke about the mental health benefits of being out on the water and discussed the impact fishing has had on her life. Her satellite media tour earned 25.7 million impressions and included interviews with The Daily Buzz; WRGA-AM in Atlanta, GA; NBC LX; KEYE-TV in Austin, TX; and KTNV-TV in Las Vega, NV.
SOCIAL MEDIA & INFLUENCER OUTREACH
Take Me Fishing™ posted 153 times across its owned social media accounts during NFBW, resulting in 13.4 million impressions, nearly 50,000 engagements, and 39,141 link clinks. Our paid social media efforts garnered 7.6 million impressions, 15,752 engagements, and 9,298 link clicks.
Additionally, Take Me Fishing™ and Discover Boating activated 87 influencers from varying backgrounds throughout NFBW to reach an audience of 440,600 on social media. Their posts earned over 213,000 engagements.
A Little Disney Parks Magic
On Wednesday, Disney Parks Blog celebrated NFBW by sharing a post about fishing excursions at Walt Disney World. These experiences have been presented by Take Me Fishing™ for almost a decade. Alongside the blog post, Disney Parks also posted about TMF and National Fishing & Boating Week to nearly 2 million followers on Instagram, Facebook, and TikTok.