Press Releases

Fishing and Boating Plugin Gaining Speed

A new wave is sweeping across the industry. Retailers, non-profits, federal agencies and more are making it easier than ever for consumers to purchase a fishing license and register a boat, thanks to RBFF’s latest free tool, the Fishing License & Boat Registration Website Plugin.

So far, 25 organizations have added the tool to their consumer-facing websites, helping anglers and boaters get on the water. In March alone, the tool received 112,000 hits, resulting in more than 5,500 fishing license and boat registration referrals.

The top five organizations generating the most traffic directly to state fishing license pages include:

Giving an even greater boost to licenses and registrations, Daiwa shared the tool on their social media channels and is poised to move up the rankings. Thank you to our first 25 partners for your role in making fishing and boating more accessible.

“With more than 112,000 hits and thousands of licenses and registrations already converted through this tool, it’s obvious it’s working for consumers,” said RBFF President & CEO Frank Peterson. “We are encouraged by all the organizations that are making the process easier for consumers by sharing this tool, but more support is needed. I’m challenging every organization in our industry that has a consumer-facing website to add this tool to help us reach our 60 in 60 goal.”

The trade media has also gotten in on the action, with stories of the tool being shared in publications like the Angling Trade newsletter and in the upcoming Fishing Tackle Retailer.

We are halfway to our goal of 50 brands hosting the tool on their websites. Help us reach that mark and get us closer to 60 in 60. Learn more about adding the tool to your website today!

For further information: David Rodgers,, 703-253-7268