Press Kit

RBFF Initiatives

TAKE ME FISHING™ – Where boating and fishing come together

“I’d like to take my family fishing, but where do I go? What do we need? Should I bother with a fishing license?” Answers to these questions and others like them are the foundation of Take Me Fishing. The award-winning national campaign is one of RBFF’s most recognized and celebrated, with several unique features focused on getting more people out on the water. Take Me Fishing helps people around the country rediscover the joys of boating and fishing. It also helps people understand that by participating, they’re supporting conservation projects nationwide that are funded by the tax monies from fishing tackle and motorboat fuel sales. Take Me Fishing includes a variety of programs:

  • - This website is the premiere destination for boaters and anglers to learn, plan and equip for a day on the water. features tips and how-to’s that can be used all over the country, tools to compare different styles of boats, information on how to get a fishing license and an interactive state-by-state map that allows visitors to find the perfect boating and fishing spot by interest. 
  • - is Take Me Fishing's Spanish-language counterpart, offering many of the same great how-to and where-to resources in Spanish to engage our nation's quickly-growing Hispanic audience in recreational boating and fishing. 
  • Marketing - RBFF advertises its Take Me Fishing brand nationally and regionally, on television, in magazines, on the radio and online, incorporating direct mail marketing to help states sell fishing licenses and boat registrations. An increase in fishing license sales and boat registrations means more people participating on the water and contributing to conservation efforts.
  • National Fishing and Boating Week - Thousands of festivals, derbies, demonstrations and other exciting activities roll out the first week of June for this annual celebration. The event serves to remind people everywhere how easy — and fun! — it is to escape, relax and reconnect with nature.
  • Youth outreach – RBFF provides education grants to boating, fishing and conservation organizations with quality aquatic education programs in schools, parks and clubs where children and their families already learn, play and grow. RBFF also engages youth in boating and fishing through its Scouting Patch Program, which allows Cub Scouts and Boy Scouts to earn one of three fishing and boating-related patches using the resources on
  • Program partnerships - To get as many avid anglers as possible on board with the Anglers’ Legacy message, RBFF partners with a number of groups. From government agencies to sporting goods retailers and conservation organizations, these partners are spreading the word to avid anglers in communities across the country.