ALEXANDRIA, VA (February 12, 2015) – A new study announced by the Recreational Boating & Fishing Foundation (RBFF) today at the Miami International Boat Show reinforces Hispanic consumers are key to the future of the marine industry. The Hispanic Boating Path to Purchase Research, which was commissioned by RBFF to learn more about Hispanic attitudes and motivations, challenges and barriers to boating, also reveals key elements in Hispanics’ path to purchase a boat.
Hispanics currently represent 17% of the U.S. population, and are expected to grow to 20% by 2020 with a large percentage of growth being driven by youth.
“The opportunity to reach out to Hispanics is clear, but more significant is that these numbers show us the importance of taking action now to ensure this future generation embraces boating and fishing activities and lifestyles, which contribute to state aquatic conservation efforts,“ said RBFF President and CEO Frank Peterson. “We’re using this research to inform the future direction of our Vamos A Pescar™ campaign, and educate stakeholders about the great opportunity that lies in front of them.”
The qualitative and quantitative research was conducted with current and prospective Hispanic boat owners, in addition to boat retailers in key U.S. Hispanic markets, with a focus on Houston and Miami.
RESEARCH KEY FINDINGS:
Attitudes & Motivations –
Challenges & Barriers –
Path to Purchase –
In addition to these insights, the research also outlines implications and opportunities for the boating industry to better engage with Hispanics.
RBFF representatives will be on-site in Miami and available for interviews. Please contact Stephanie Vatalaro at email@example.com or 703-778-5156 to schedule a meeting. The full study findings will be shared via a webinar on Wednesday, February 18, 2015 at 2pm ET. For more information about the webinar, and to register, please click here.
RBFF thanks the following companies for sponsoring its Hispanic Boating Path to Purchase Research: Bass Pro Tracker Marine, Brunswick, the National Marine Manufacturers Association and Yamaha.
About the Recreational Boating & Fishing Foundation (RBFF)
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to create awareness around boating, fishing and conservation, and educate people about the benefits of participation. Take Me Fishing and Vamos A Pescar help boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign websites, TakeMeFishing.org, and VamosAPescar.org, feature how-to videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map that allows visitors to find local boating and fishing spots.