ALEXANDRIA, VA (March 19, 2009) – The Anglers’ Legacy program reached 100,000 Pledges, the Recreational Boating & Fishing Foundation (RBFF) announced today, while approaching its three-year anniversary mark. Anglers’ Legacy asks outdoor enthusiasts to preserve the legacies of boating and fishing by introducing at least one newcomer to the sport.
“This accomplishment marks a significant milestone for Anglers’ Legacy,” said RBFF President and CEO Frank Peterson. “We’ve made great strides to engage our Ambassadors and keep boating and fishing top of mind, including new partnerships and promotions, and a quarterly newsletter. Today, more than 300 program partners such as state fish and wildlife agencies, clubs and organizations, sports media and outdoor retailers and manufacturers have all contributed to the success of the program.”
An RBFF survey conducted in October 2008 revealed that Ambassadors purchase approximately $140 in fishing tackle and equipment, $153 in boating supplies and accessories, and more than three fishing licenses which support critical fish and wildlife management efforts through the Sport Fish Restoration Program.
“Tax monies from fishing tackle, equipment sales and motor boat accessories contribute significantly to conservation efforts and help protect our waterways,” added Peterson. “At 100,000 Pledges, this means the program may have already generated $25 million for the boating and fishing industries and 170,000 new fishing licenses for states.”
Launched in May 2006, Anglers’ Legacy asks avid anglers to share their passion for boating and fishing and to visit AnglersLegacy.org where they're asked to "Take the Pledge" – promising to introduce at least one newcomer to the sport each year.
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.