Press Releases
ALEXANDRIA, VA (February 10, 2009) – North American Fisherman magazine is kicking off a year-long sweepstakes to promote the Anglers’ Legacy program, offering those who “Take the Pledge” and promise to take someone new fishing a chance to win valuable fishing gear and gift cards. This is the second consecutive Anglers’ Legacy sweepstakes for the sport fishing publication, which reaches about 440,000 North American Fishing Club (NAFC) members. It is being promoted through print public service announcements (PSAs) in North American Fisherman magazine, editorial coverage in NAFC member e-newsletters and Web banners on FishingClub.com.
“We’re thrilled that North American Fisherman is re-affirming their commitment to the Anglers’ Legacy program by hosting another sweepstakes,” said RBFF President and CEO Frank Peterson. “The promotion will help us recruit new anglers and boaters who will generate critical funds for conservation when they buy their fishing license, tackle and equipment.”
“Passing on the great traditions of fishing is one of the most important things a veteran angler can do—for the newcomer, for him or herself and for the future of our sport,” said North American Fisherman Editor Kurt Beckstrom. “That’s why we’re so proud to promote and participate in the Anglers’ Legacy program.”
The North American Fisherman Anglers’ Legacy sweepstakes encourages anglers to Take the Pledge on AnglersLegacy.org and, when doing so, enter the “Partner Code” NAFLEGACY. This qualifies anglers to win one of three Shimano 7-foot Voltaeus spinning rods, equipped with either a Sedona 2500, Spirex 2500 or Slade 2500 reel; one of three $100 Rapala tackle packages, including lures, tools, Sufix fishing line and Trigger-X softbaits; or one of five $50 gift cards from Cabela’s. Eleven winners will be randomly selected on January 15, 2010.
Anglers’ Legacy, a program aimed at increasing first-time boating and fishing experiences, has signed on more than 90,000 Ambassadors nationwide since its inception in May 2006. Based on a recent RBFF survey, Ambassadors purchase approximately $140 in fishing tackle and equipment, $153 in boating supplies and accessories, and more than three fishing licenses which support critical fish and wildlife management efforts through the Sport Fish Restoration Program.
Information about the 2008 North American Fisherman Anglers’ Legacy sweepstakes and winner is available on RBFF.org. To see a full list of Anglers’ Legacy program partners, visit the “Program Partners” section on AnglersLegacy.org.
About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.
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