ALEXANDRIA, VA (December 4, 2007) – The Recreational Boating & Fishing Foundation (RBFF) today announced that the Indiana Department of Natural Resources (INDNR) and the South Carolina Department of Natural Resources (SCDNR) will both participate in a direct mail marketing effort to increase fishing license sales. The direct mail toolkit, developed by RBFF to help increase participation in the sport and generate awareness of the connection between fishing license sales and conservation efforts, will be used to implement a lapsed angler recruitment program in Indiana and South Carolina.
“The lapsed angler recruitment program has the potential to generate millions of dollars in funds for state conservation efforts,” said RBFF President and CEO Frank Peterson. “It is an important step for Indiana and South Carolina to commit to the program. We hope this outreach compels anglers to go out and purchase fishing licenses.”
“We're excited about partnering with RBFF on this effort to reach out to Hoosier anglers with a gentle reminder to come on back and go fishing,” said INDNR Division of Fish & Wildlife Director Glen Salmon. “From Lake Michigan, to the Ohio River and countless lakes, reservoirs, ponds and streams in-between, Indiana offers some of the finest fishing quality and variety in the nation. Everyone seems so busy today, we just forget about the simple pleasure of sitting alongside a creek or bobbing around in a boat with friends and family, just waiting for a fish. That's where memories are made, and this partnership will provide the incentive to put a pole back into our anglers’ hands, and hopefully a fish on their line.”
“We are committed to reconnecting with lapsed anglers in our state,” said SCDNR Director John Frampton. “Fishing connects our youth with the outdoors and provides an experience that passes on a significant part of our national heritage. It is important to remind anglers about the joys of fishing and communicate the importance of purchasing a license. Every angler who purchases a fishing license helps us to protect South Carolina’s natural resources and we look forward to partnering with RBFF on this program.”
The product will include direct mail templates, instructions to implement a direct mail campaign and marketing assistance from RBFF. A workshop for states that will implement the program will be held January 16-17, 2008 in Dallas, Texas.
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy.