Press Releases

Colle+McVoy Named New RBFF Advertising Firm

ALEXANDRIA, VA (November 12, 2007) -  The Recreational Boating & Fishing Foundation (RBFF) today announced Colle+McVoy, Inc. as the organization’s new advertising agency. The Minneapolis-based full-service firm, which was selected from more than 25 companies in a highly-competitive and extensive agency search, will provide strategic media planning and buying, advertising, design and interactive support to promote RBFF’s national Take Me Fishing™ brand.

“We were not only looking for an agency with recreational and enthusiast brand experience, but a partner that would provide us with innovative ideas to increase participation in recreational boating and fishing,” said RBFF President and CEO Frank Peterson. “Colle+McVoy presented an excellent proposal and outstanding creative plan.”

“We are thrilled to partner with such a tremendous organization,” said Colle+McVoy’s President Christine Fruechte. “We look forward to accelerating participation in two of life’s greatest pleasures, boating and fishing, as well as promoting environmental preservation.”

Colle+McVoy, which was founded in 1935, is nationally recognized for activating brands such as August Schell Brewing Company, Aveda, Case IH, CHS Inc., Courage Center, DuPont, Erbert & Gerbert’s Subs, Johnson & Johnson, Minnesota State Lottery, Nestlé Purina, New Holland, Novartis, Red Wing Shoe Company and Time Warner Cable Business Class. Colle+McVoy is a member of the MDC Partners network.

About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational boating and fishing. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy.


Heather Sieber