ALEXANDRIA, VA (October 4, 2007) – The Recreational Boating & Fishing Foundation (RBFF) today announced Rawle Murdy Associates, Inc. as the organization’s new consumer public relations firm. Selected from 19 submitted proposals, the Charleston, S.C.-based full-service agency will provide regional and national consumer public relations, and media relations strategy and support to promote RBFF brands, programs and products that help the organization achieve its mission of increasing participation in recreational boating and fishing.
“Rawle Murdy put together an outstanding proposal with creative and innovative ideas to position boating and fishing as the leisure activity of choice and engage our partners to maximize media at the local level,” said RBFF President and CEO Frank Peterson. “We’re happy to welcome them on board and eager to get started.”
Founded in 1975, Rawle Murdy later became Rawle Murdy Associates, Inc., in 1990 when Bruce Murdy joined David L. Rawle as a partner.
“As avid outdoor enthusiasts, we at Rawle Murdy couldn’t be more pleased to apply new thinking on behalf of RBFF,” said President Bruce Murdy. “As a team, we will enhance the marketing foundation RBFF currently has in place for America’s great traditions of boating and fishing. We look forward to working with them to help guide this national effort.”
Rawle Murdy has a diverse range of clients including MTV Networks and Nickelodeon, the South Carolina Department of Parks, Recreation, and Tourism, Orient-Express North America, Circle K Convenience Stores, Wild Dunes Resort, the South Carolina Aquarium and Piggly Wiggly Carolina Company grocery stores. The firm has earned awards from Print!, Telly and the Public Relations Society of America, and is a two-time winner of the MediaWeek Plan of the Year Award. Most recently, Rawle Murdy garnered two Mercury Awards for media relations and integrated communications campaigns, and two of its strategic campaigns were featured in PR News’ Top 100 Case Studies of 2006.
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy.