ALEXANDRIA, VA (October 2, 2007) – The Recreational Boating & Fishing Foundation (RBFF) today announced a collaboration with ESPNOutdoors.com that gives their Web site visitors direct access to the TakeMeFishing.org database of more than 11,000 places to boat and fish. RBFF, who created the database and TakeMeFishing.org Web site as a one-stop resource for those seeking boating, fishing and conservation information, views the project as an important step towards increasing participation.
“This project is very important because ESPN is enabling us to reach their audience and opening channels to promote participation in the sport,” said RBFF President and CEO Frank Peterson. “This link helps us reach more people with the ‘How to’ and ‘Where to’ information needed to plan a day on the water.”
A new and improved TakeMeFishing.org was launched in April 2007 with an expanded ‘Where to Boat and Fish’ locator that identifies places to boat and fish in all 50 states and local information on Family Friendly Hot Spots. The Web site, which has received more than 760,000 unique visitors since the re-launch, also offers visitors a wealth of information on a variety of boating and fishing topics, including:
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy.
About ESPN Outdoors
Since its inception in 1980, ESPN Outdoors has strived to inform and entertain anglers, hunters, campers and people of all ages who enjoy the outdoors. ESPN Outdoors is committed to increasing awareness of, and participation in outdoor activities, a direction best exemplified by television programming on ESPN2.
Each year, ESPN Outdoors stages more marquee events including the Bassmaster Classic and the Bassmaster Tournament Trail. ESPN Outdoors comprises BASS, the worldwide authority on bass fishing that sanctions more than 20,000 events through the BASS Federation Nation. ESPN Outdoors also features Bassmaster.com, ESPNOutdoors.com, programming on ESPN2 as well as a growing array of promotions and activities that deliver a clear message of conservation and ethical sportsmanship.