ALEXANDRIA, VA (September 10, 2007) – Frank Peterson, president and CEO of the Recreational Boating & Fishing Foundation (RBFF) will outline the organization’s fishing education and conservation efforts at the American Fly Fishing Trade Association (AFFTA) board meeting being held on Sept. 15, 2007 in Denver, Colo. during the FlyFishing Retailer World Trade Expo.
While there, Peterson will provide the AFFTA board with the latest information on the Anglers’ Legacy program including an updated pledge count and the results of a recent survey revealing the program’s potential influence on participation. He will also update the board on RBFF’s education efforts and the national recruitment and retention program that will help all states increase fishing license sales.
“Anglers’ Legacy has seen dramatic growth in the past year and we’re excited about its progress because each new Ambassador instills newcomers with a passion for fishing and provides aquatic education and respect for the resource,” said Peterson. “Together with our youth, family and diversity education efforts and a program at the state level to increase fishing license sales, we believe these programs will have a positive impact on participation.”
For more information about RBFF’s programs and products, visit RBFF.org or call (703) 519-0013. If you’d like to set up a one-on-one meeting or interview in Denver, e-mail RBFF Communications Director Heather Sieber or call her at (703) 778-5160.
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy.