Press Releases

Frabill & OutdoorsFIRST Media Partner with Anglers' Legacy

The Recreational Boating & Fishing Foundation (RBFF) today announced a new partnership with Frabill and OutdoorsFIRST Media to promote the Anglers' Legacy program. The fishing tackle manufacturer and outdoors news company are encouraging anglers to share the sport and protect the legacy in a new pledge drive that rewards those who take the Anglers' Legacy Pledge. The two companies are teaming up because they want to help the program grow and bring newcomers into the sport.

"We are honored to be a part of the Anglers' Legacy program and are hopeful that Frabill can assist RBFF in their commitment to promoting this great sport and in continuing the legacy for a whole new generation of anglers," said Frabill Marketing Vice President Jeff Kolodzinski. "As fishermen ourselves, we feel a responsibility to share the experience and help create those same special memories that only fishing can provide. Our pledge is to help spread the word of Angler's Legacy and further the future of the sport we all so love. We look forward to our association with the RBFF and in continuing this great legacy." 

"We're thrilled to have Frabill on board," said RBFF President and CEO Frank Peterson. "This promotion really drives home the Anglers' Legacy message and rewards the avid anglers who are taking the time to share their passion for fishing with someone new, which ultimately helps grow and sustain the sport for future generations." 

The Frabill and OutdoorsFIRST Media promotion will encourage anglers to Take the Pledge on and, when doing so, enter a special partner code. This will qualify anglers to be entered into a weekly drawing for a special-edition "Continue the Tradition" tee shirt and a grand prize drawing for $500 that can be used as a tournament entry fee or for the purchase of Frabill products. Information about the promotion will be available on,,, and

Frabill and OutdoorsFIRST Media join a growing group of manufacturers and media partners who are supporting the Anglers' Legacy movement.  To see a full list of partners, visit and click on "Program Partners."

Anglers' Legacy was launched in May 2006. Through media ads and coverage, pro-staff and celebrity angler involvement and industry partnerships, the campaign asks avid anglers to share their passion for fishing and drives them to where they're asked to "Take the Pledge" – promising to take one new person fishing each year. In its first year, the program has garnered nearly 10,000 pledges.

About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy.

Heather Sieber

(703) 778-5160