ALEXANDRIA, VA (August 15, 2007) – The Recreational Boating & Fishing Foundation (RBFF) today announced a new partnership with The Sportsman Channel to promote the Anglers' Legacy program. The fishing and hunting television channel has committed to carry Anglers' Legacy public service announcements (PSAs) on their television channel and in their magazine. They will also promote the program by posting Anglers' Legacy Web links on their Web site.
"The Sportsman Channel strongly believes in getting more people actively involved in the outdoors and enjoying a lifestyle that we already know helps our economy in many ways," said The Sportsman Channel Communications Director Michelle Scheuermann.
"We're delighted that The Sportsman Channel is supporting Anglers' Legacy," said RBFF President and CEO Frank Peterson. "Their efforts will help us reach those avid anglers who can make a difference in someone's life and help grow participation in the sport by showing someone new how to fish."
The Sportsman Channel partnership will provide RBFF with 52 weeks of promotion for Anglers' Legacy via PSA placements on their network.
The Sportsman Channel joins a growing group of media partners who are supporting the Anglers' Legacy movement. To see a full list of all Anglers' Legacy partners, visit AnglersLegacy.org and click on "Program Partners."
Anglers' Legacy was launched in May 2006. Through media ads and coverage, pro-staff and celebrity angler involvement and industry partnerships, the campaign asks avid anglers to share their passion for fishing and drives them to AnglersLegacy.org where they're asked to "Take the Pledge" – promising to take one new person fishing each year. In its first year, the program has garnered nearly 10,000 pledges.
About The Sportsman Channel
Launched in 2003, The Sportsman Channel (TSC) is presently in 15 million cable & broadcast households nationwide on a full and part-time basis. TSC is the only channel that can deliver 100 percent hunting and fishing programming 24 hours a day, seven days a week. Recently purchased by InterMedia Outdoors Holdings, TSC is now a part of the nation's largest hunting and fishing media conglomerate and leading content producer. Visit TSC's website to watch viewer-submitted videos and more at thesportsmanchannel.com.
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy.