Press Releases

RBFF Brings on New Marketing & Finance Expertise

ALEXANDRIA, VA (June 26, 2007) – Frank Peterson, president and CEO of the Recreational Boating and Fishing Foundation (RBFF) today announced that Keith Bevans has joined the organization as vice president of marketing and Jim Hemenway has joined as vice president of finance and administration. Bevans and Hemenway, who both came on board in June, will provide leadership for new and existing programs within the organization.

As vice president of marketing, Bevans will develop and execute a comprehensive consumer marketing plan that integrates advertising, Internet, communications, event marketing and stakeholder use of the organization’s brands. He will also develop marketing plans and materials to support RBFF’s programs, products and outreach efforts. Prior to RBFF, Bevans owned and operated Company b Advertising and Design where he spent seven years working as a freelance designer and advertising consultant for non-profit and corporate clients. With more than 30 years of advertising and brand development expertise, Bevans has also served as principal designer for Catalyst Communications and president and creative director for Madison West Design, a Baltimore-based ad agency.

“We are pleased to welcome Keith into his new role,” said Peterson. “His prior experience as a business owner, designer and creative director will be a tremendous asset to RBFF as we further develop materials that help people discover, share and protect the legacy of boating and fishing.”

As vice president of finance and administration, Hemenway will oversee all aspects of day-to-day finance and administrative functions including accounting, budgeting, funding compliance, contracting, human resources, office management, and information technology. He will also serve as RBFF’s liaison with the U.S. Fish and Wildlife Service. Most recently, Hemenway served as chief financial officer for international non-profit Veterans for America, where he did forecasting, cash flow management, accounting, financial reporting and grant administration for the organization. Hemenway has worked as chief financial officer for international auction house Sloans & Kenyon and software development company, Scendis. He also co-founded Seba Hemenway Enterprises, a financial consulting and marketing services company. Hemenway holds a master’s degree in business administration and a bachelor’s degree in accounting from the University of Wisconsin. He is also a certified public accountant.

“Jim brings extensive finance, administration and grant management knowledge to RBFF,” said Peterson. “We’re happy to have him on board in support of the foundation’s strong commitment to increasing participation in boating and fishing.”

About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy.

For more information contact Heather Sieber at (703) 778-5160 or