Press Releases
ALEXANDRIA, VA (June 5, 2008) – A new series of viral videos launching today on TakeMeFishing.org casts fishing in a whole new light. The video series, called “Master Casters,” was developed by the Recreational Boating & Fishing Foundation (RBFF) in hopes of luring more people to the sport.
Featuring amazing casting feats by three expert anglers, the Master Casters videos, which were created by RBFF’s ad agency Colle+McVoy, can be seen on TakeMeFishing.org or MasterCasters.org. Seven different videos show sport legends Gary Hain, Chuck Devereaux and Aaron McAlexander performing awe-inspiring tricks rarely seen before, like casting a line to crack an egg 50 yards away and hitting clay pigeons in mid-air.
Hain is scheduled to appear on CBS’ The Early Show LIVE Friday morning, June 6, between 7 – 9 am ET to celebrate National Fishing and Boating Week and kick off the new video series. Be sure to tune in!
“We’re proud to launch the Master Casters videos this week on TakeMeFishing.org,” said RBFF President and CEO Frank Peterson. “We hope these amazing casting tricks will help draw newcomers into the sport and to our newly re-designed Web site, where anglers of all ages and experience levels can learn, plan and equip themselves with everything they need to go boating and fishing.”
The viral videos will be featured in online advertising and in a commercial running on ESPN television. They are part of an integrated Take Me Fishing campaign, which centers around TakeMeFishing.org – the most comprehensive boating and fishing Web site available nationwide. Whether it’s planning a trip, buying a fishing license, designing your dream boat, or checking out the latest equipment, TakeMeFishing.org has something for everyone.
About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy.
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