ALEXANDRIA, VA (May 14, 2008) – The Recreational Boating & Fishing Foundation (RBFF) today announced a new partnership with Live Eyewear to promote Anglers’ Legacy, a program that encourages avid anglers to introduce newcomers to boating and fishing. To coincide with the release of the Cocoons Pro Series sunglass collection, Live Eyewear is donating a portion of proceeds from every Cocoons Pro Series model sold to Anglers’ Legacy. The promotion, which kicks off this month, encourages anglers to “Take the Pledge” and uses Web banners to support the Anglers’ Legacy message.
“We are happy to add Live Eyewear to the growing list of Anglers’ Legacy partners nationwide,” said RBFF President and CEO Frank Peterson. “Research shows us that introducing newcomers to boating and fishing results in big gains for both industries and helps preserve our waterways for future generations.”
“We are proud to be working with our key retail partners and RBFF to increase participation in outdoor activities,” said Live Eyewear President Kieran Hardy. “We will work to pass along these great traditions to our children and raise awareness about the importance of funding for conservation programs.”
Anglers’ Legacy was launched in May 2006. To date, the program has collected more than 50,000 Pledges, which according to a 2007 survey of Ambassadors, means it may have already generated $5.2 million for the fishing industry, $7.2 million for the boating industry and the sale of more than 88,000 new fishing licenses.
About Live Eyewear
Live Eyewear is focused on designing and manufacturing eyewear that enhances the outdoor experience, especially for people who wear prescription eyewear. All Live Eyewear sunglasses are designed to isolate the eyes from a number of harsh outdoor elements, such as damaging UV light, harsh glare, wind and other airborne irritants. Following the proven design principles of the Cocoons over prescription sunglass collection, the Pro Series models are designed to securely and comfortably fit over a wide range of prescription eyewear sizes and shapes. For additional information on the Cocoons Pro Series, visit www.cocoonseyewear.com, or contact Live Eyewear at (800) 834-2563.
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy.