ALEXANDRIA, VA (March 6, 2008) – The Recreational Boating & Fishing Foundation (RBFF) today announced a new partnership with International Sportsmen’s Exposition (ISE) to promote the Anglers’ Legacy program. ISE, which has more than 30 years experience producing America's premier fishing shows, will encourage boaters and anglers at their Phoenix Expo (March 7-9) and Salt Lake City Expo (March 13-16) to “Take the Pledge” and introduce at least one newcomer to the sport of fishing. ISE staff will also promote the program on their Web site and run video public service announcements (PSAs) during the events, strengthening their commitment to the Anglers’ Legacy message and protecting the legacy of the sport.
“Through hands-on activities, giant Youth Outdoor Fairs, and industry personalities, ISE encourages people to become more active and learn how to get the most of their outdoor adventure,” said ISE Director of Communications John Kirk. “We want Anglers’ Legacy to be part of that message. We want to remind anglers that they can help grow the sport for future generations by introducing a friend or family member to fishing this year.”
“We’re delighted that ISE will carry our Anglers’ Legacy message this month and help us reach avid boaters and anglers who will share their love of the sport,” said RBFF President and CEO Frank Peterson. “With more than 27,000 Ambassadors signed on nationwide, the Anglers’ Legacy program may have already generated $3.3 million in fishing tackle and equipment sales, and $4.5 million in boating supplies and accessories. We look forward to expanding our Anglers’ Legacy message during these events.”
Anglers’ Legacy has collected more than 27,000 pledges since its inception in May 2006. The program asks avid anglers to share their passion for fishing and to visit AnglersLegacy.org, where they're asked to "Take the Pledge" – promising to take one new person fishing each year.
For 31 years, the International Sportsmen's Exposition (ISE) events have presented America's premier adventure-travel, fishing, shooting-sports, boat and camping products and services to outdoor enthusiasts at events held during the first quarter throughout the largest western and Rocky Mountain markets. Each of the five ISE events in 2008 feature 400 to nearly 600 leading resorts and lodges, outdoor product manufacturers, boat dealers, regional and specialty retailers, guides and outfitters, national and local conservation organizations, state and federal government agencies and nonprofit groups.
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy.