Press Releases

RBFF Promotes Anglers’ Legacy at ASA World Fishing & Outdoor Exposition
Organization Leading the Industry Charge to Increase Participation in Boating & Fishing Encourages Attendees to “Take the Pledge”

ALEXANDRIA, VA (February 26, 2008) – The Recreational Boating & Fishing Foundation (RBFF) today announced they will exhibit at the World Fishing & Outdoor Exposition being held February 28 – March 2, 2008 in Suffern, N.Y. Promoting the organization’s Anglers’ Legacy program, RBFF staff will be on hand to encourage attendees to “Take the Pledge” and provide information about how to preserve the resource by introducing a newcomer to the sport of fishing. The Expo is produced by the American Sportfishing Association/Eastern Fishing and Outdoor Exposition.

“Anglers’ Legacy is making great strides towards increasing participation in boating and fishing, but the more people we can get to sign on, the bigger impact it will have,” said RBFF President and CEO Frank Peterson. “The Expo allows us to get our message out to a large group of boaters and anglers, who are likely to join the program and share their love for the sport with someone new.”

 “The Expo is the only sport show in the metro New York area with all the major fishing tackle manufacturers and is a great place to recruit ambassadors for the sport,” said Show Director Jonathan Sauers. “With fishing demonstrations, seminars, simulators and giveaways, anglers and their families will find a world of fishing products and activities.”

Anglers’ Legacy, which was launched in May 2006, encourages avid anglers to share their passion for fishing and to visit, where they're asked to "Take the Pledge" – promising to take at least one new person fishing each year. To date, the program has collected more than 26,000 Pledges, which according to an RBFF survey of participants conducted in 2007, means it may have already generated $3.1 million for the fishing industry, $4.3 million for the boating industry and the sale of nearly 55,000 new fishing licenses.

If you’d like to set up a one-on-one meeting or interview at the Expo, e-mail RBFF Communications Director Heather Sieber or call her at (703) 778-5160.

About ASA
ASA is the sportfishing industry’s trade association, committed to looking out for the interests of the entire sportfishing community by speaking out when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. ASA also invests in long-term ventures to ensure the industry will remain strong and prosperous as well as safeguard and promote the enduring social, economic and conservation values of sportfishing in America.

About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy.

Heather Sieber