Press Releases

Oklahoma Makes Commitment to Increase Fishing License Sales
RBFF Direct Mail Marketing Workshop Kicks off This Week to Help States Increase Fishing License Sales

ALEXANDRIA, VA (January 15, 2008) – The Recreational Boating & Fishing Foundation (RBFF) today announced that the Oklahoma Department of Wildlife Conservation (ODWC) will participate in a direct mail marketing effort to increase fishing license sales. Oklahoma joins 26 other states in a direct mail marketing initiative designed by RBFF to increase participation in the sport and generate awareness of the connection between fishing license sales and conservation efforts. The direct mail training workshop for participating states kicks off this week in Dallas, Texas.  

“We are looking forward to the training workshop in Dallas,” said RBFF President and CEO Frank Peterson. “This forum will allow participating states to share ideas and discuss the best ways to reach out to lapsed anglers. We hope our partners leave the workshop with the tools they need to implement a successful direct mail effort and ideas to boost their funds for conservation.”

“Communication and outreach to our customers has always been important to our agency,” said ODWC Director Greg Duffy. “We also think the agency has an important role in encouraging and fostering participation in fishing and other outdoor recreational activities. Fishing is one of the most wholesome, fun, family-oriented ways to spend time, and sometimes it’s our job to remind people of that.”

“Partnering with the Recreational Boating & Fishing Foundation was a natural fit for us,” added Duffy. “It will enhance our efforts to predict who will become a lapsed angler, and we’ll focus special attention on communicating with them.”

The product includes direct mail templates, instructions to implement a direct mail campaign and marketing assistance from RBFF. Oklahoma joins 26 other states who have already committed to RBFF’s States Initiative. A full list of participating states is available online.

About RBFF
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers’ Legacy.


Helena Basche