ALEXANDRIA, VA (January 3, 2008) – The Recreational Boating & Fishing Foundation (RBFF) today announced that the Kansas Department of Wildlife and Parks, the Nevada Department of Wildlife and the Pennsylvania Fish and Boat Commission will all participate in a direct mail marketing effort to increase fishing license sales. Twenty states have currently signed on to participate in the direct mail marketing initiative, a program designed by RBFF to increase participation in the sport and generate awareness of the connection between fishing license sales and conservation efforts. Only 10 open spots remain for states to participate.
"We are gearing up for the training workshop in two weeks," said RBFF President and CEO Frank Peterson. "We are thrilled at the overwhelming response of states to work with us to recruit lapsed anglers. Kansas, Nevada and Pennsylvania have all committed to the direct mail program and we look forward to signing on 10 more states."
"Kansas fishing has never been better, in terms of quality, variety, and convenience, so we are particularly enthused about our partnership with RBFF," said Kansas Department of Wildlife and Parks Secretary Mike Hayden. "It makes good sense to inform lapsed anglers about the outstanding fishing opportunities so readily available, while at the same time bolstering license sales and maintaining our angling heritage."
"We're thrilled to be participating with RBFF in this smart, targeted effort," said Nevada Department of Wildlife Director Ken Mayer. "By sharing successes and learning from other states we hope to lead anglers back to the fun of fishing – from Lake Mead to the pristine waters of Lake Tahoe."
"Getting anglers on the water year after year is one of the top goals of our agency and working with RBFF will help make this happen," said Pennsylvania Fish and Boat Commission Executive Director Dr. Doug Austen. "We know that many people who have fished in the past may not buy a license simply because there are so many other activities competing for their time. By using the customer data from our new Pennsylvania Automated Licensing System (PALS), we can send friendly reminders to many lapsed anglers encouraging them to pick up a license and head to their favorite stream, river or lake for a day of fishing."
The product includes direct mail templates, instructions to implement a direct mail campaign and marketing assistance from RBFF. A workshop for states that will implement the program will be held January 16-17, 2008 in Dallas, Texas.
RBFF is a nonprofit organization established in 1998 to increase participation in recreational angling and boating. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing campaign and Anglers' Legacy.