The Recreational Boating & Fishing Foundation (RBFF) revealed new boating and fishing research at the International Convention of Allied Sportfishing Trades (ICAST) this morning in Orlando, Fla. The Special Report on Fishing and Boating, conducted by RBFF and the Outdoor Foundation, provides detailed information on participation by gender, age, ethnicity, income, education and geographic region. The report revealed that of the 48.5 million anglers in the U.S., 8.5 million are interested in owning a boat. Other key findings include: (1) Greater access to more and better fishing is the leading motivation for fishing participants considering boat ownership; (2) Fishing is the most popular gateway activity to get kids interested in other outdoor pursuits; (3) Fishing continues to be a strong pathway to boating.
“We know that there are strong ties between boating and fishing and it is critical to understand this relationship to grow participation in our beloved outdoor sports,” said RBFF President and CEO Frank Peterson. “The research finds that anglers who don’t currently own a boat represent a great potential for boat sales. This Special Report will be valuable in shaping future programs and stakeholders can use it to their advantage by focusing on the analysis that’s most important to their organization.”
“Boating and fishing enthusiasts are among the most important and influential members of the outdoor community. Therefore, it is critical that we learn more about their preferences and motivations,” said The Outdoor Foundation Executive Director Christine Fanning. “This Special Report should be required reading for anyone who wants to inspire a greater appreciation for and participation in the outdoors.”
The methodology and full study is available online at RBFF.org.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy™.