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Take Me Fishing Wins Web Marketing Association Awards Honored as Outstanding Web Site; Fishington Recognized with Social Network Standard of Excellence
Take Me Fishing Wins Web Marketing Association Awards

ALEXANDRIA, VA (September 29, 2009) – The Take Me Fishing campaign Web site won several awards in the Web Marketing Association’s 13th annual WebAwards Competition, the Recreational Boating & Fishing Foundation (RBFF) announced today., the premier online destination for boaters and anglers to learn, plan and equip for a day on the water, was honored as an Outstanding Web Site in all four categories it was entered: education, leisure, non-profit and sports. In addition, the site’s social network, FishingtonThe Fishing & Boating Capital of the Internet, was recognized with the Social Network Standard of Excellence.

“We’re delighted to be recognized by the Web Marketing Association for our work that inspires participation in boating and fishing,” said RBFF President and CEO Frank Peterson. “ was developed to make planning a trip, buying a fishing license, designing a dream boat or checking out the latest equipment easy for anyone. This is an exciting affirmation that we’re on the right path.”

More than 2,000 sites from 45 countries were judged in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology. This recognition puts RBFF in an esteemed group of past winners including the American Heart Association, ESPN, Lexus, United Nations Foundation and Walt Disney Parks & Resorts Online.

“Recognizing the best Web site in each industry is an important way to establish the ever changing standard of excellence in Web site development,” said Web Marketing Association President William Rice. “Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality. As the Internet evolves, so does the state of Web site development and winning a WebAward is a great way to demonstrate the effectiveness of your Web development efforts.”

Since re-launching the site in April 2008 with a new design, improved navigation and enhanced usability, has received more than 4.1 million unique visitors. In 2009, the site also earned recognition from the American Society of Association Executives (ASAE), the Public Relations Society of America (PRSA) and the Webby Awards. A complete list of winning sites can be found at

About RBFF
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.

Contact: Stephanie West, 703-778-5156,